SMS text messaging has been
proven to be one of the fastest & most effective ways in reaching out to target
recipients. It is an exciting new medium with approximately 9.9 million mobile
phone users in Malaysia as of the 1st half of 2003. According to the Malaysian
Communications and Multimedia Commission, of this number of mobile phone users,
about 1.4 billion SMS messages have been sent. This tells the potential reach of
the SMS medium and the significance of SMS for everyone.
SMS messaging is a new and
additional channel for companies in almost any form of businesses. It can be
used for communicating with employees, providing value added services to
customers, generate commercial transactions, and of course the opportunity to
gain branding image. The limitation to the usage of SMS for businesses is mainly
the human imagination. SMS was initially used mostly by the teens and young
adults for person-to-person messaging. It was then adopted by the brave and bold
early implementers as a form of just disseminating or pushing corporate, product
or promotional information to a base of contacts. Now, instead of just pushing
information, more businesses see it as a means to target and compile larger
databases of target customers by running what we frequently come across
nowadays; the SMS campaigns such as SMS Customer Relationship Management (SMS
CRM), SMS contests, SMS quizzes, etc, which boasts higher response rate and
branding of the business.
More and more SMS applications
are also integrated into existing corporate IT environments. It will not come as
a surprise that SMS could be something of a necessity for every business as a
communication channel just as voice, email or fax is.
The major driver to adopting
SMS is basically its unique nature of being:
* a highly targeted and
* Very cost effective
* Very speedy and
* a highly
direct and personal medium with the capability to be read
anywhere and anytime
Being in business, you have to
constantly stay in touch with existing clients, suppliers, employees as well as
reaching out to targeted potential clients. How can you then do so cost
effectively and be absolutely sure that the message gets across? SMS is your
answer! You may now do away with using your mobile phone for sending SMS
messages to multiple recipients with Net Synergy SMS/MMS services. There is so
much more you can do with this service to sending SMSs as compared to using your
mobile phone to doing so.
Generate revenue with this
exciting service for your SMS marketing activities!
When an SMS campaign is carried
out properly, it is a very powerful communication tool
with considerable reach and
awareness in meeting your purpose of:
- Customer has better confidence level to purchase your product / services.
- Building a trust between customers and the company.
Build awareness to public – SMS Branding
- Put your company name as Sender ID to every SMS sent.
- Let customer remember your company name.
convenience services to your customers
- Deliver critical information to your customer via SMS Alert.
- Integrate SMS feature into your existing system.
- Deliver motivation message to the
- Deliver account balance or account information to Agent.
marketing / promotion campaign
- Notify your customers about your new products or services.
- Deliver birthday promotion voucher to customers.